Volume 15, Issue 3, September 2025

1. SUCCESS FACTORS OF TOURISM MSMES IN KAMPAR DISTRICT: THE MEDIATING ROLE OF SUSTAINABLE COMPETITIVE ADVANTAGE

Irene HANDEWI

Riau University, Pekanbaru, Indonesia

Yesi Mutia BASRI

Riau University, Pekanbaru, Indonesia

Hariadi YASNI

Riau University, Pekanbaru, Indonesia

Peli Astri DIANTI

Riau University, Pekanbaru, Indonesia

Feisya SALSABILA

Riau University, Pekanbaru, Indonesia

Rahmi ALFINA

Riau University, Pekanbaru, Indonesia

DOI: https://doi.org/10.24818/beman/2025.15.3-01

2. EFFECTS OF BUDGET DEFICIT AND MONEY SUPPLY ON INFLATION IN NIGERIA

Adekunle Abass ADEWALE

Federal University Oye-Ekiti, Oye-Ekiti, Nigeria

DOI: https://doi.org/10.24818/beman/2025.15.3-02

3. THE INFLUENCE OF AI-DRIVEN MARKETING ON CUSTOMER ENGAGEMENT AND BRAND LOYALTY: A PLS-SEM ANALYSIS OF SMARTPHONE CONSUMERS IN ERBIL

Idrees HASAN

Salahaddin University - Erbil, Erbil, Iraq

Saman OTHMAN

Soran University, Erbil, Iraq

DOI: https://doi.org/10.24818/beman/2025.15.3-03

4. WORK-LIFE BALANCE AND GENDER EQUALITY IN THE WORKPLACE: A TREATISE ON ZIMBABWEAN ACADEMICS

Hazel MUBANGO

Women's University in Africa, Harare, Zimbabwe

Hlanganipai NGIRANDE

University of Venda, Thohoyandou, South Africa

Regis Misheal MUCHOWE

Durban University of Technology, Durban, South Africa

DOI: https://doi.org/10.24818/beman/2025.15.3-04

5. A SURVEY OF TALENT DEVELOPMENT INTERVENTIONS WITHIN APPAREL MANUFACTURING COMPANIES IN KENYA

Susan MUGO

Mount Kenya University, Thika, Kenya

Henry YATICH

Mount Kenya University, Thika, Kenya

Appolonius KEMBU

Mount Kenya University, Thika, Kenya

DOI: https://doi.org/10.24818/beman/2025.15.3-05

6. LIFE INSURANCE AGENTS' INTENTION OF SELLING HEALTH INSURANCE TO UNHEALTHY CUSTOMERS: THE CASE OF TAIWAN

Ci-Yun HONG

Feng Chia University, Taichung City, Taiwan

Chang-Jung KUO

Feng Chia University, Taichung City, Taiwan

Lu-Ming TSENG

Feng Chia University, Taichung City, Taiwan

DOI: https://doi.org/10.24818/beman/2025.15.3-06

7. ANALYSIS OF MARKETING STRATEGIES AND PERFORMANCE OF TIER ONE LISTED BANKS IN KENYA

Amos Andama NYAMOKO

Mount Kenya University, Nairobi, Kenya

Maria MUNG'ARA

Mount Kenya University, Nairobi, Kenya

Oscar SANGORO

Mount Kenya University, Nairobi, Kenya

DOI: https://doi.org/10.24818/beman/2025.15.3-07